Want More out of your E-Commerce Business?

Become the Best version of yourself!

Most entrepreneurs are often misunderstood by those around them. When I quit my 9-to-5 job, my friends stopped talking to me because they thought I was a loser for leaving a six-figure job to sell toys on Amazon. Ten years later, I have never regretted my decision for a single day.


Courses Sold




DFY Etsy Stores


Our Diverse Range of Courses and Coaching

No matter where you are on your e-commerce journey, we have solutions to help you succeed.


Explore our courses and workshops on Etsy, Shopify, Printables, Print on Demand and More…


Work with me one-on-one to achieve a quantum leap in your e-commerce journey.


Meet weekly with like minded entrepreneurs on a live group call and an active community.

DFY Programs

Allow my team to build you a Shopify or Etsy store, or a PLR website, while I coach you to success.

Our Vision

Our Mission

Our Goal

To Create a Community of  Entrepreneurs

Our vision is to create a community of confident and successful e-commerce entrepreneurs who thrive in the digital marketplace. We envision a world where anyone with a creative idea and the drive to succeed can build a sustainable and profitable online business. By continually innovating our coaching methods and expanding our resources, we aim to be the leading catalyst for entrepreneurial growth and digital commerce excellence.

To Empower aspiring Entrepreneurs

Our mission is to empower aspiring entrepreneurs to achieve success in the e-commerce world by providing comprehensive coaching, practical strategies, and personalized support. We strive to simplify the complexities of online selling, enabling our clients to build profitable, sustainable businesses on platforms like Etsy, Shopify and beyond. Through our dedicated guidance and expert insights, we aim to transform creative passions into thriving enterprises

 Our Goal is to guide You

… and thousands of aspiring e-commerce entrepreneurs in successfully launching and growing their online businesses. We aim to achieve this by offering high-quality coaching, actionable strategies, and a supportive community, ensuring our clients reach their full potential in the digital marketplace.

Time to Redefine the Way YOU See


Hello, I am Fernando Sustaita and for the past 8 years I have helped people just like you get started on Etsy, Shopify or with their PLR Websites.

Who is Fernando Sustaita?

Family is always first

I had 2 reasons to leave my 6 figure corporate work, because I wanted to have my own business and most importantly to spend more time with my wife Carla and my 3 kids. 

I just  Love E-Commerce

Since I sold my first product on eBay in 1998, I have known this is what I want to do.  I am one of the few people that have been invited by Amazon to visit their Merch facilities. 

I Love Car Racing

I was a few months old in the summer of 1977 in Chicago, and I was already on my brother’s knees in his Kart. Nothing made my father happier than to see us driving a Kart. I have quite a few trophies from a few pounds ago.

Teaching is my passion!

Since I was a teen I always have loved teaching others, whether it was on youth camps, church, Math and accounting in college.  Teaching others how to do better is what drives me. That’s why I do what I do!


Outstanding Customer Feedback

See what our current and past clients say about us!

I want to give a testimonial for Fernando Sustaita for his DFY Services. I had my Etsy shop set up by Fernando and his team and was great that they did all the hard work of setting the shop and banners up and gave me some graphics for my stores. He taught me how to do the listings with Keywords. I sold my first item today, Proof that it works and he makes it easy for you


Catherine Guhl

Etsy and Shopify Seller

Without Fernando I probably would have given up on continuing with my Etsy shop, but he helped me so much over the last year that now I have not one but two stores and my new store he has been helping me with has already outweighed my expectations with just a few months of being opened. Fernando is a absolute joy to work with and I would recommend anyone wanting help with their store or is thinking about opening one to seriously consider him as a coach! I couldn’t have done this without him! Thanks to you Fernando!


Callie Lynn

Etsy Seller

I am so grateful for the knowledge I’ve gotten here. I know sometimes people forget to say thanks because this is online and that cat get really impersona. But I see how generous your are with your teaching and just personally, and how willing to go out of your way for people in the community, and that is pretty rare. The Mastermind and every course I have taken has cracked open my mind….


Mari Angelie

Etsy Seller

Just wanted to thank you for helping me set up my Etsy store.

The DFY Service was so detailed. It was such a relief knowing I had your team to go to for help when I needed it. Setting all that up on my own would’ve taken me forever, and even then, I may not have gotten it done correctly.

Plus, my store is already getting sales from Google as well as Etsy and it isn’t even done yet! I’m amazed. I’m getting sales almost every day now. That certainly isn’t happening on my other site that I did by myself.


BJ Richards

Etsy Seller

See what more of our clients have to say about me and my team. Go here!

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